As partners in life and business, we know the secret to a great relationship is alignment.

Born from our shared love of slow living principles and a desire to pave a better future for our children, Wildflower Lane was founded by partners Danielle and Tim. Together, we bring almost three decades of experience in the fashion and furniture industries. Coming from vastly different upbringings, we found common ground through our love for natural fibres, ethical manufacturing and inclusive, timeless style.

Our vision is to drive change in the fashion and homewares industries by filling closets and homes with bespoke pieces that are simply always in style. 

Handcrafted from natural fibres and materials, Wildflower Lane pieces celebrate timeless elegance through versatile staples that can be worn all year, for years. Whether you’re at work, an event or dressing for every day, our collections are designed for layering, accessorising or simply wearing just as they are. 

At Wildflower Lane, we believe you don’t need a lot, to have a lot. By stripping back the excess, we make room for more enriching experiences and find joy in reconnecting with nature. The result is a slower, more natural and uncluttered life which ultimately costs less on your wallet and our Earth. Each Wildflower Lane piece is ethically made by talented artisans to ensure their quality and lifespan so you can enjoy wearing them over and over again. 

Manifested from slow living ideals, our size inclusive clothing is consciously created to transcend short lived trends and even shorter lived fast fashion purchases. There really is nothing quite so freeing as saying goodbye to wasteful consumption and instead shifting to a smaller wardrobe with better options that truly capture your enduring style. 

Our growing community of like-minded people share our values of living slowly and in tune with our environment. Together, we share knowledge and inspiration to help you enjoy and  care for your Wildflower Lane pieces to keep them in high rotation for years to come. 

Welcome to our community, we’re so excited to have you here.